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tsu.R is a design firm founded by Tsur Reshef - a multifaceted designer based in Amsterdam with over two decades of design experience in interiors, exhibitions, furniture, products and media.
Tsur is currently working at exhibition architects Kossmann.Dejong in Amsterdam.
After graduating from the Gerrit Rietveld Academy in 1997, he was scouted by architects’ firm Concrete and shortly after, he founded his design studio tsu.R.
In 2005, Tsur started collaborating with Maarten Spruyt on exhibitions design with the most prominent museums in the Netherlands, including Rijks Museum, Gemeentemuseum The Hague, Van Gogh Museum , Paleis Het Loo and Boijmans van Beuningen and more. Tsur transforms the curatorial concepts into a fully developed sensorial experience for the public, enlarging artworks details or stimulating the senses with unique media production.
"Tsur has incredible spatial insight and knows like no other how ideas can be transformed into an image." - Maarten Spruyt (JEGENS & TEVENS Stroom Invest Interviews).
Tsur has extensive experience in designing private and public spaces, from the concept to the realisation phase. Technical knowledge and concept development go hands in hands in his interior design work, resulting in living environments that empathise his clients' wishes.